nude in the house:
Our success with Railway Children on a Christmas fundraising ad campaign led to us being asked to create an exhibition to raise awareness of the issue among MPs.
The exhibition took place just inside the entrance to the Houses of Parliament. We decided the best way to stop the MPs in their tracks was to use life-size floor stickers of children sleeping rough on our streets.
To keep their attention, we used a ‘now you see it, now you don’t’ effect to hide images on freestanding columns – highlighting our idea of making Britain’s ‘invisible children’ more visible.
The exhibition succeeded in getting the plight of the UK’s homeless children talked about in Parliament and plans are in place to introduce more measures to help protect them.
The exhibition itself was later relocated to Waterloo station to raise funds while the critically acclaimed production of ‘The Railway Children’ play was showing there.