We were asked to put together a catalogue of medical products for the National Pharmacy Association. They were so pleased they asked us to create a concept for their move into office supplies.
If there’s a story to tell, tell it. So that’s what we did – informing existing customers they could now order their office supplies where they got their medical supplies in a series of postcards based around visuals that juxtaposed office and medical equipment.
We sent out free NPA branded syringe pens that summed up NPA’s dual offering and invited potential customers to use them to complete an office supply ‘check-up’. NPA then contacted everone who replied with a better deal.
6 months on, NPA’s new venture is looking very healthy indeed.