old faces. new approach

At nude, our two most experienced senior people are your main points of contact – whether you’re a big client or a small ambitious one.

Managing director and CEO Gary Reid left the music industry behind to set up nude in 2003 with his wife Janine – a highly experienced and sought after graphic designer.
As new parents, they were searching for a more satisfying way of working and have never looked back. Fresh from achieving an MA in Design Studies & Applied Imagination, at Central St Martins University of the Arts in London, Gary has a real
appetite for helping brands engage with customers and is the driving force behind the commercial success of our work.

Creative Director Jon Canning joined nude in 2009 having spent 25 years at some of the biggest and best agencies in London. He has won numerous creative, consumer and effectiveness awards and created populist campaigns for brands such as Heinz, Weetabix, Tango, Pimms, Kenco, Safeway, Castrol and Capital One. At DDB his work for John Lewis resulted in record profits for the partnership.

By redefining the way we all work at nude, we have rediscovered a love of what we do that we think keeps our work fresh, challenging and relevant.