on the street

the sea tree:


We made a bit of a splash with our work for The Sea Tree, an alternative fish restaurant that opened in Cambridge in 2009.
Not only did we create their corporate identity and design the interior, to give it a clean, fresh, modern feel – we created a series of local press ads and posters suggesting that fish could only taste this fresh if Cambridge was on the coast.

Two years on and everything’s going swimmingly down at 13-14 The Broadway, Old Mill Road. Reading online reviews like the one on the right, it’s hard to believe we didn’t write them ourselves to validate our campaign.

We didn’t, by the way. But we do think their homemade tartar sauce is to die for!